Assurant Solutions, a global provider of extended protection products, is establishing its European headquarters in Crewe following the successful integration of Lifestyle Services Group (LSG) after the October 2013 acquisition.

Assurant Solutions is one of the world’s leading providers of mobile device protection and extended service contracts to the banking, telecom and retail sectors. The company has a strong presence in Europe, partnering with industry-leading brands and serving more than 11 million European customers. The company is the UK’s leading provider of packaged account mobile phone insurance products and services to the retail banking sector.

The decision to locate the company’s European headquarters in Crewe has resulted in a significant commitment to the area including the lease of additional premises and the creation of 100 new customer service jobs in its contact centre.

Chris Harrison, president and CEO of the Assurant Solutions European business unit, says: “Our business is entering an exciting new phase. We see tremendous opportunity to grow our presence across Europe as we continue to concentrate our efforts on delivering mobile device protection and extended service plans for the things that matter most to consumers. We already look after more than 11 million customers across Europe and as we leverage both our global expertise and local knowledge, I am confident that we will achieve our business goals.”

He continues: “A key factor in the decision to locate our European head office and contact centre in Crewe is its accessibility of Crewe to our European clients and teams. There is also a strong talent pool and we hope to become an employer of choice for local people as our training and development programme is second to none. We feel strongly that by supporting our people and providing them with every opportunity to reach their true potential, we can consistently offer market leading service to our clients and their customers.”